PUBLICITY

You can spend countless hours working to put on a great activity, but if you don’t publicize it then you are limiting your success. Listed below are some publicity suggestions:

Build Interest Campaign

By: Orange Lutheran High School / ASB Director Tim Odle

The whole idea is to place your posters up over a few days - the first phase is to gather interest - wait a few days and then add more information - wait a few more days and then complete the poster with all of the information! It is good to start the first phase with a question and the poster in black and white, move on with the date and a teaser of the event in color and phase three is graphics and final details to complete the poster - the anticipation and curiousity of the poster/event grows and the students became very eager for the information and the event!

Meaningful Posters

Make top quality posters that students will look at. Use overheads to make detailed posters. The better the poster, the longer it will stay up and be valued by the student body.

Whiteboard Campaign

Have all of your ASB students write down activities on the whiteboards of all the classrooms in the school. Students want something to look at when they are bored.

Sidewalk Chalk

Most people do walk with their eyes facing the ground, so publicize your event with sidewalk chalk to catch their attention.

E-mail

Start an email database. Many schools provide students with email accounts. Email your activities to students.

"I Know" Stickers

By: Redwood High School / ASB Director Nick Miller

Print up sheets of address labels with the words "I Know" on them. Stick them on random kids and tell them that when someone asks them what they know, they need to say that they know that the dance is tonight, or that whatever you are trying to publicize is happening. It works pretty good and gets kids talking. I usually have kids come to the ASB room asking for a sticker when I do this.

Voice Message

Many schools have automated phone messages. Use this medium as a way to communicate events to both students and parents. If your school does not have this system, push to get one because it is  a great way to communicate quickly and effectively with students and their parents.

Greeters

Have ASB students stand at the gates of the school to welcome and remind students of the day’s activities.

Daily Bulletin

Be sure to get your information in on time for the daily bulletin.

All Calls

You can use the school’s PA to communicate information that needs to get out right away.

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